About
My creative leadership spans over 20+ years across multiple industries. I have established a strong reputation for my commitment and passion for the creative discipline. I have driven many teams through forward-thinking designs and interactions across multiple engagements.
From managing and strategizing all UX aspects of an experience (user testing, user flows, etc.) to detailing the design efforts (UX/UI), I have successfully lead many teams through some of the toughest challenges over the years. Some of these challenges included integrating large scale web portals, drilling through complex e-commerce checkout processes, and establishing unique visual design systems. My biggest strength is my ability to take complex problems/constructs and distilling it down to digestible segments for the layman.
I have a long history in the media and digital marketing/ad tech space. Coupling that knowledge with my expertise of the product design process makes me a very rare breed in the creative field.