Company: Roku | The Roku Channel
Division: Marketing, The Roku Channel
Summary: Leading a team of 25+ creatives through the development of marketing executions for The Roku Channel & Roku Originals.
Company: Vudu
Division: Creative Department
Summary: My primary focus at Vudu was to collaborate with our marketing team on their various initiatives. The key was to bring forth data driven design solutions while pushing the executional boundaries. (e.g. videos, HTML5 ads, landing page strategies, creative optimizations, etc.)
Leading a team of motion graphics designers and guiding various visual designers, we were able to elevate the overall deliverables.
Created HTML5 ad promoting Vudu Original - Adventure Force 5 on Fandango. (View)
Creative direction. (View)
Creative direction. (View)
Create landing page environment to introduce new Vudu product feature. (Link)
Created landing page environment to rental offerings. (Link)
Company: Apple
Division: iAd/Ad Platforms
Summary: Donald started his tenure at Apple with the iAd creative development team. His mission was to establish a 10-12 person design team that spanned across Cupertino, New York City, and London. The core responsibilities for this team included ad production, internal product development, and sales/biz dev efforts.
Since iAd, Donald has lead various efforts with the Ad Platforms organization at Apple. His focus areas have included product marketing duties for Ads on Apple News and most recently leading the marketing creative team.
Company: Deloitte Digital
Client: Wells Fargo Home Mortgage
Project: Sales Consultation and Application Capture Interface Design
Summary: Wells Fargo Home Mortgage (WFHM) wanted to improve the UX/UI of their Sales Consultation tool. A key measurement of success was to factor in the needs from their various users in order to accelerate the overall adoption rates.
Donald lead a cross organizational (WFHM & Deloitte) team through weeks of grueling workshops that involved, and reflected, the primary users of this tool from across all territories in the U.S. Through these workshops, Donald helped WFHM redefine and get better clarity on their end users and their day-to-day needs. This resulted in remapping the WFHM personas and their various workflows. Base on these exercises, Donald generate a new set of wireframes for the WFHM development team to move in to production.
Company: Deloitte Digital
Client: T-Mobile
Project: T-Mobile B2B Portal Redesign
Summary: T-Mobile approached Deloitte Digital for an update to their partner B2B shopping experience. Donald guided the Deloitte Digital creative team to design a visual experience that leveraged the strength of the T-Mobile brand. In addition, Donald and team also devised a design system for the partners to co-brand the shopping experience for their users.
Company: Deloitte Digital
Client: VMware
Project: My VMware
Summary: VMware’s IT customers and licensing team needed to evolve the experience for license and support contract management. Donald strategically lead a cross organizational team consisting of members of Deloitte Digital, VMware, and a competing design firm to design a personalized user experience call My VMware. The foundation to My VMware focused on enhancing the overall customer, partner, and employee experience through engaging and intuitive interactions.
Company: SapientNitro
Client: Dolby Laboratories
Project: PC Entertainment Control Panel
Summary: Dolby approached SapientNitro to educate their consumers on the full capabilities of the Dolby Volume technology. Donald guided his team to bring together a unique interactive experience that allowed the consumers to directly play with the technology. Through this playful interaction, the consumer also benefited from learning more about the Dolby Volume technology.
Company: SapientNitro
Client: Dolby Laboratories
Project: Dolby Volume
Summary: Dolby approached SapientNitro to help their consumer gain a richer understanding of the Dolby Volume technology. Donald guided his team consisting of an I.A., a designer, a copywriter, and several developers to bring together a unique interactive experience. The experience allowed the users to play with the technology directly while enabling them to learn more about the audio benefits of Dolby Volume.
Company: SapientNitro
Client: Hawaiian Airlines
Project: Booking Engine
Summary: Hawaiian Airlines was in the midst of revamping their fare offerings. The concept of bundled/unbundled air fare packages was about to be introduced to their customers for the first time. With this new fare structure in mind, Hawaiian Airlines needed to evolve their online booking experience.
SapientNitro was tasked with the complex challenge of introducing and educating the American consumers to this new type of air fare pricing.
Donald worked very closely with his creative director to help guide the researchers, information architects, art directors, designers, copywriters, and developers to bring this vision to life. The result was a truly unique purchasing experience. It not only introduced the consumers to a new fare structure but also help them experience the authentic beauty of the islands.
Company: SapientNitro
Client: Hawaiian Airlines
Project: Email Marketing Program
Summary: Hawaiian Airlines reached out to SapientNitro to help them optimize and improved their email marketing program.
Donald lead his team of art directors, designers, copywriters, and developers to tackle this challenge. He worked very closely with his account director and program managers to refresh this robust communication program. The end result realigned the communication efforts with the voice and tone of the great Hawaiian Airlines brand.
Company: SapientNitro
Client: Celebrity Cruises
Project: Home Page/StarringYou Network
Summary: What started as a simple “home page refresh” turned in to an amazing reevaluation of what an “online” experience can really be like for both Celebrity Cruises and SapientNitro. The goal was to literally bring the richness of the cruising experience to the consumer through digital story telling. Story telling, not just by narration or guidance but also allowing the users to explore and build their own journeys.
Under the guidance of his creative director, Donald, along with a senior interaction architect, shepherded a group of art directors, designers, copywriters, and developers to help bring this vision to life.
Company: SapientNitro
Client: Celebrity Cruises
Project: StarringYou Network
Summary: What started as a simple “home page refresh” turned in to an amazing reevaluation of what an “online” experience can really be for both Celebrity Cruises and SapientNitro. The idea was to literally bring the richness of the a cruising experience to the consumer through digital story telling. Story telling, not just by narration or guidance but also allowing the users to explore and build their own journeys.
Donald created numerous promotional materials to highlight the grandeur of this experience.
Company: SapientNitro
Client: Citi
Project: Student Loan Advisor
Summary: The Student Loan Corporation, a subsidiary of Citibank, reached out to SapientNitro for help to educate their consumers about student loan options.
The idea of student loan and repayment is a daunting process. Citi wanted to make this experience a bit more friendly and easy for kids and parents alike. So Donald lead his team of designers, copywriters, audio engineers, and developers to re-envision this conversation. Based on user personas, Donald developed characters to help guide users through various scenarios.
Company: SapientNitro
Client: Citi
Project: Landing Pages
Summary: As one of the 2 creative Leads on the Citi account, one of Donald’s primary day-to-day focus was the Citi Cards online marketing/acquisition business. He (along with the support of various designers, developers, and account managers) drove this business through various communication channels. These channels included landing page developments, email developments, banner executions, application developments, and micro-site developments.
Company: SapientNitro
Client: Citi
Project: Marketing & Application Site
Summary: One of the methods of communication that Citi and SapientNitro often tested were combo marketing & application sites. The goal was to drive key messaging points in to a single condense real estate while allowing the consumers the opportunity to convert at the same time.
Donald worked with SapientNitro’s development team, as well as Citi’s 3rd party data support, to bring this method in to reality. He simplified the design and development methods to help Citi meet its business and functional goals.
Company: Wired Magazine
Project: Infoporn
Summary: During Donald’s tenure at Wired Magazine, one of the sections that he was responsible for was “infoporn”. Every month he collaborated with various editors to devise new visual narratives to make heavy data driven concepts digestible. He achieve this by providing art directions to various illustrators, designers, and photo editors.
Company: Wired Magazine
Project: “Start” Section
Summary: During Donald’s tenure at Wired Magazine, he was responsible for the “Start” section of the magazine. The “Start” section was the front of the book section that was made up of various short articles and stories. He provided art directions to various illustrators, designers, and photo editors to achieve the magazine’s tight monthly deadline.
Company: DiningOut
Project: DininigOut Magazine
Summary: DiningOut started as a low-end publication out of Boulder, Colorado. The publisher approached Donald to help them revamp the magazine’s overall look/feel and brand. Along with rebranding the magazine to make it more appealing to a larger metropolitan audience, Donald also create a design system for the magazine. This system enabled DiningOut to easily scale its publication in to various regions across the country.
